I recently wrote an extensive analysis and criticism of a proposed California link tax, offering many alternatives. A state senator just proposed his own alternative — and it is even worse.
Sen. Steve Glazer’s SB1327 would tax the collection of data for advertising by large platforms — only those earning more than $2.5 billion in ad revenue — to support a job credit for local news organizations. Glazer calls this a “data extraction mitigation fee,” analogizing the collection of data to chemical companies polluting the land. Oh, please.
I have many problems with this:
Jeff Jarvis is the Tow Professor of Journalism Innovation Emeritus at CUNY’s Craig Newmark Graduate School of Journalism. He is the author of six books, including "The Gutenberg Parenthesis," "Magazine" and the upcoming "The Web We Weave." He cohosts the podcasts "This Week in Google" and "AI Inside."
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